Reddit Gigs💵 paid workby ottoplacikscored by google/gemini-2.5-flash

[Hiring] Content strategist + video editor + social media manager Plastic Surgery Chicago

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💵 Funded work— see “Deliver it” below for how to respond.

Opportunity

AI-buildable

Traction

Creativity

The take

effort: ~1-2 months

A Chicago plastic surgeon is looking for a content strategist, video editor, and social media manager to handle their short-form video content across multiple platforms. The role involves editing raw footage, creating captions, developing content ideas, and understanding healthcare advertising guidelines. This is a clear demand signal for a paid service, not a product.

Demand & gap

Painkillerdemand 84

Demand

Will. to pay

Gap

Buyer

SMBs / teams

The gap in what exists: Many local businesses, especially in regulated industries like healthcare, struggle with consistent, compliant, and high-quality social media content, creating a gap for specialized service providers.
Wedge to win: Offer specialized content strategy, editing, and compliance expertise specifically for aesthetic medical practices, focusing on rapid, AI-assisted content production to deliver more value per dollar for busy surgeons.
Reputation value (worth doing free for proof) — 70/100: Securing and successfully delivering this project would provide excellent portfolio proof for future local business marketing clients, especially in the medical or luxury service sector.
Likely monetization: monthly retainer service
Incumbents to beat: Local marketing agenciesFreelance social media managers

Deliver it

A starter prompt for Claude Code, what you'll need, and how to reach them.

You are a solo content strategist and video editor specializing in social media for aesthetic medical practices. A board-certified plastic surgeon in Chicago needs help with short-form video content for Instagram Reels, TikTok, YouTube Shorts, and Facebook. They have raw operating room and office footage. Your task is to develop a comprehensive proposal outlining how you would fulfill their needs, focusing on the following: 1. A content strategy that incorporates plastic surgery education, patient transformations, behind-the-scenes, and surgeon personality, ensuring compliance with healthcare advertising guidelines. 2. A workflow for editing raw footage into engaging short-form videos (reels), including creating compelling hooks and thumbnails. 3. A process for writing engaging captions and repurposing content across platforms. 4. An organic audience growth strategy. 5. Detail your proposed monthly retainer or hourly rate, and confirm your ability to work with a Chicago-based client remotely or on-site if required. Structure your output as a professional proposal ready to be sent to the surgeon.

Prerequisites — cost & what to learn

Video editing software (e.g., DaVinci Resolve, Adobe Premiere Pro, or CapCut)

How you'd build it

1Develop a specialized portfolio page showcasing examples of short-form video content for aesthetic or medical clients (even mock-ups).
2Create a service offering document detailing packages for content strategy, video editing, and social media management for local businesses, with pricing tiers.
3Utilize AI tools like Descript for initial video transcription/editing, Midjourney/DALL-E for hook/thumbnail ideas, and Claude/Gemini for caption generation to accelerate content production.
4Research Chicago-specific healthcare advertising regulations for social media to ensure compliance.
5Formulate a value proposition focused on increasing patient engagement and conversions through compliant, high-quality short-form video, specifically targeting medical and aesthetic practices.

Risks & moats

Healthcare advertising is heavily regulated, requiring careful review and compliance expertise.
Building trust with medical professionals for sensitive content like operating room footage can be challenging.
The client specifically asks for content strategy and organic growth, which goes beyond pure AI-assisted content generation.
The 'local to Chicago' preference might disadvantage a remote solo operator.

Localize & rebuild

opportunity 90

ChicagoOntario

This is a perfect candidate for localization, as plastic surgery practices in Ontario have identical needs for local social media presence and content, subject to Canadian/Ontario healthcare advertising regulations.

Original context

Chicago-area board-certified plastic surgeon seeking a social media manager who understands short-form video and personal branding. Current content includes: Plastic surgery education Patient transformations Behind-the-scenes practice content Surgeon personality/humor content Looking for someone who can: Edit reels and TikToks Write engaging captions Help develop content ideas Grow audience organically Understand healthcare advertising guidelines Bonus if you’ve worked with physicians, aesthetic practices, luxury brands, or high-end service businesses. Please send: Portfolio Accounts you’ve managed Monthly or hourly rate Whether you’re local to Chicago This is potentially a long-term relationship. Skills will include the ability to: Take raw operating room and office footage. Create reels. Create hooks and thumbnails. Write captions. Repurpose content to TikTok, YouTube Shorts, Facebook, and Instagram. Understand the aesthetics/plastic surgery market.   submitted by   /u/ottoplacik [link]   [comments]